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SIP Trunk Solutions

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What is SIP Trunking?

SIP Trunking (Session Initiation Protocol) is a flexible, low cost alternative to ISDN.

Using SIP allows your business to experience the benefits of a hosted solution, without removing your legacy telephone equipment.

It optimises your data connection so you have one line for both voice services and your internet. It’s simply an evolution from a traditional phone system to one that can withstand whatever changes the future may bring.

You get the benefits of a hosted voice solution on the phones you’ve already got.

SIP Trunking Myths

Poor call quality

For many people their first and only experience of VoIP is using consumer-focused services like Skype. Although these free tools are generally adequate for home users, businesses cannot afford the glitches that are often encountered. Poor latency, jitter and packet loss all create an unsatisfactory user experience for you and your customers.

SIP is too new to be trusted

Many decision makers assume that as they are unfamiliar with SIPrelated technologies, it cannot be trusted. Because they are familiar with ISDN and it has served their business well for many years they assume that they have no need for an “unproven” technology.

VoIP and related IP-based solutions have been used by many businesses successfully for years.

Our existing comms provider doesn’t recommend SIP

Many businesses have had long and successful relationships with their current comms provider. So if said supplier doesn’t recommend SIP trunking solutions, you can rationally assume that VoIP has nothing to offer your company.

Unfortunately many of the big telecoms providers may not be acting in your best interests to protect their own.

Too Expensive

Many people assume that new technology commands premium prices. However with SIP trunking this is not the case and, for the majority of businesses, moving to a SIP trunking solution can help make significant cost-savings on telephony.

With SIP you no longer need expensive ISDN lines so you’re not paying for lines you don’t use. SIP trunking can even be used alongside your existing ISDN connections to ensure a smooth transition.

Too much hassle

Historically, replacing any system with a newer version can be time and resource intensive. There are also concerns that the time taken to realise any cost savings will not be worth the effort to change. So logically, many businesses wrongly assume that the switch to SIP trunking will be exactly the same.

But the switch to SIP trunking is surprisingly easy

Those 5 SIP trunking myths debunked

1. SIP call quality is at least comparable to ISDN.
2. SIP provides cost savings through greater efficiency – it is cheaper than ISDN in the long run.
3. SIP is a proven technology that is trusted by thousands of companies across the UK.
4. SIP adoption is one of the easiest technical migrations and definitely worth any limited inconvenience.
5. Your comms provider may have a vested interest in keeping you on your existing ISDN technology that is costing you more than it should.